I led the customer insight team during the white space discovery phase for a major Korean telecom. This involved co-leading innovation workshops, business model selection, and experimentation design. I developed new user research techniques to reach a wider audiences while delivering actionable insights.
Customer Insights
While embedded with the telecom as the customer insights lead consultant, I led a team of high-level telecom employees on a two-month discovery of the common aspects of everyday life. Through novel research techniques such as group story telling workshops, the team developed valuable insights that were instrumental to idea generation throughout the broader innovation initiative. Most importantly, the telecom team learned valuable a set of skills for future innovation projects involving user centered design research.
Ideation
I have extensive experience with multiple ideation and brainstorming techniques. I have developed new techniques…including ideation through juxtaposing insights…to push teams past the obvious.
Viable Business Domains
As a result of the robust and diverse set of exploratory-lens insights, engaged team members, and experimentation, the team migrated toward a clear ‘North Star’ aspiration and a set of viable business domains.
Business Launch
From the IT-embedded asset sharing domain, I helped guide the telecom to develop a unique car sharing service…Green Car…which was later sold to Lotte, a major Korean retail conglomerate.
