About

Designer, innovator, and cultural navigator.

I am a designer, innovator, and cultural navigator. My specialty is leading teams through complex, transformational innovation projects. I enjoy sharing my knowledge of design & innovation with clients and always strive to foster a stimulating creative atmosphere where teams can thrive.

I have had success with long-term implementation projects at multiple Fortune 100 companies, spanning steel to consumer goods. I joined Infosys in 2017 and have led engagements for some of the world’s most iconic brands. Since 2021, I have led design and innovation for our client United Airlines, directing a team of designers, researchers, and strategists across the airline’s employee- and customer-facing experiences. I am also proud of my five years in Seoul, working with Korea’s leading telecom companies.

“By sharing my experiences, I hope to inspire others to follow their passions and trust their instincts. For me, my passions are my children and the relationships that surround our lives.”

My understanding of innovation is grounded in the seminal work of Clay Christensen, Gary Hamel, and Larry Keeley. I have had the privilege of working directly with Gary Hamel at Strategos, and of learning Larry Keeley’s Ten Types approach both as a student at the Institute of Design and as a colleague at Doblin.

Empathy forms the basis of all my work. Whatever the business context, I always strive to design for genuine human needs… and I am always seeking new ways to uncover and understand the complex needs of the people I serve. I bring a rare pairing to the room: the design-methods rigor of a Master of Design from IIT’s Institute of Design, and the business fluency of a finance degree, so that design decisions connect to the things a business actually measures.

The best collaborations, like the best improv, begin with “Yes, and…”…building on what each person brings. If that is how you like to work, I would love to hear from you.

Career

Three decades in design & innovation.

  1. 2017 – Present

    Senior Design Strategist · Infosys

    As a Senior Design Strategist at Infosys, leading design and innovation for our client United Airlines. Since 2021, directing a team of designers, researchers, and strategists across 40+ employee- and customer-facing experience initiatives for United. Earlier Infosys engagements served Bank of America, Volvo, Comcast, NBN Australia, and ICA (Sweden).

  2. 2013 – 2019

    Adjunct Professor · IIT Institute of Design & College of Architecture

    Lecturing and facilitating in the IPRO inter-professional projects program and guest-lecturing on design thinking and the role of constraints in creativity.

  3. 2016 – Present

    Affiliate & Adjunct · Northwestern University, Segal Design Institute

    Teaching and advising in the Design Thinking & Communication program…students partner with real clients to solve design and engineering challenges. Project support, portfolio reviews, and guest lectures.

  4. 2014 – 2017

    Senior Design & Innovation Consultant · white_space 여백

    Co-led transformational innovation engagements for global clients, including a leading Brazilian steel producer…cascaded primary user research, structured business-model generation, and company-wide ideation.

  5. 2010 – 2013

    Innovation Consultant · Strategos

    Co-led CEO-driven innovation projects for major global clients, working directly with Gary Hamel…including market-leadership transformation for a major Korean telecom.

  6. 2007 – 2008

    Innovation Consultant · Doblin Group

    Led CEO-driven, human-centered innovation projects for the largest telecom in South Korea…from contextual research to executive presentation, each resulting in continued funding and implementation.

  7. 2000 – 2007

    Design Strategist · Meta4 Design

    Synthesized Institute of Design methods with seasoned design intuition to produce new-to-the-world work, including the award-winning McCormick Tribune Freedom Museum website.

  8. 1991 – 2000

    Communication Design · VSA Partners, Biggs | Gilmore, Bagby Design

    The craft roots…typography, photography, and an eye for detail. Directed production of the first Harley-Davidson website (recognized by Communication Arts, 1996) and award-winning healthcare and annual-report work.

  9. Education

    Master of Design Methods · IIT Institute of Design  ·  BA Finance · Michigan State

    The Bauhaus-lineage design-methods rigor of the Institute of Design, paired with the business grounding of a finance degree from the Eli Broad College of Business.

Contact

Let’s start a conversation.

I am always glad to talk about creativity, innovation, design thinking, and the human work beneath it all. The best conversations begin with a simple “Yes, and…”

Chicago, Illinois · wills.douglas@gmail.com