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Expertise · 06

GRAPHIC DESIGN: VISUALIZING COMPLEX THOUGHTS AND IDEAS

I started my career in the communication arts industry. I worked with many rock star creatives at VSA Partners, Meta-4 Design, Biggs | Gilmore, Bagby Design, and McConaughy Barocci Brown. The creatives at these firms instilled in me an appreciation for typography, an eye for photography, attention to detail, and a passion for all things creative.

Design Planning

During my tenure at Meta-4 Design, I was able to synthesize design thinking methods from the Institute of Design with the intuition of seasoned designers to produce new to the world concepts such as the McCormick Tribune Freedom Museum web site. It was designed to be a interactive and engaging experience in order to capture the imagination of school-aged children as well as their parents and teachers. This award winning site incorporated some of latest web site technologies at the time.

McCormick Tribune Freedom Museum… home screen.
McCormick Tribune Freedom Museum…home screen.
McCormick Tribune Freedom Museum… interactive screen.
McCormick Tribune Freedom Museum…interactive screen.
McCormick Tribune Freedom Museum… interactive screen.
McCormick Tribune Freedom Museum…interactive screen.
McCormick Tribune Freedom Museum website: Resources and Activities section with an educational outreach banner, showing how the site continued serving students after the museum's physical location closed.
McCormick Tribune Freedom Museum…Resources and Activities section, designed to reach students and educators beyond the physical museum walls.
McCormick Tribune Freedom Museum design research: user empathy map overlaying interview excerpts from two individuals (Two Friends and a Correctional Inmate) about civil liberties and freedom, alongside a team working session photo.
McCormick Tribune Freedom Museum…user empathy work underlying the site design, surfacing how very different people experience freedom and its limits.

Selected Work

My approach to design strategy builds from years of experience in the communication arts industry. Clients and studios along the way included VSA Partners, Meta-4 Design, Biggs | Gilmore, Bagby Design, and McConaughy Barocci Brown.